Rip and replace
Migrate your network onto a new platform. Months of integration, setup fees, retraining, and lock-in. Your affiliates wait while you rebuild what already worked — and you still don't have a neutral record.
Evidence layer, not a platform
Don't replace your tracking. Add the source of truth it's missing.
Bridgr is a neutral, consent-aware attribution layer your advertisers install in minutes. It documents the customer journey and feeds the affiliate system you already run — it doesn't replace it. Here is how that compares to the alternatives.
Add the evidence layer
Drop a layer onto your advertisers' sites. No developer, no migration, live in days. You keep your stack — the signal flowing into it becomes clean, consent-aware, auditable, and independent of any single party.
Bridgr next to the tools you'd otherwise reach for
RedTrack is an advertiser-side aggregator. Everflow, TUNE and Affise are full platform replacements. Building in-house is your engineering time. Bridgr is the only one that adds an independent record on top of what you already run.
| Bridgr the evidence layer | RedTrack advertiser aggregator | Everflow · TUNE · Affise enterprise platforms | Build in-house status quo | |
|---|---|---|---|---|
| Approach | Adds an independent record compare.table.rows.0.bridgr.note | Pulls data after the fact compare.table.rows.0.redtrack.note | Full platform replacement compare.table.rows.0.enterprise.note | DIY engineering compare.table.rows.0.inhouse.note |
| Neutral source of truth | Yes Independent of any single party | No Advertiser-side view | No The network's own platform | No You are one of the parties |
| Replaces your tracking system | No It feeds your existing one | N/A Reads from your networks | Yes You migrate onto it | Yes You become the system |
| Developer work for advertisers | None Snippet or plugin + a wizard | Self-serve Advertiser sets it up | Integration A real project | All of it compare.table.rows.3.inhouse.note |
| Time to live | Days compare.table.rows.4.bridgr.note | Hours / advertiser compare.table.rows.4.redtrack.note | Months compare.table.rows.4.enterprise.note | Quarters compare.table.rows.4.inhouse.note |
| Setup & integration fees | None compare.table.rows.5.bridgr.note | None compare.table.rows.5.redtrack.note | Typically significant compare.table.rows.5.enterprise.note | Your eng cost compare.table.rows.5.inhouse.note |
| Consent-aware (reads any CMP) | Built in TCF v2 + Consent Mode v2, recorded per touch | Limited compare.table.rows.6.redtrack.note | Varies / add-on compare.table.rows.6.enterprise.note | Build it compare.table.rows.6.inhouse.note |
| Survives cookie loss (server-side) | Yes First-party, beats Safari ITP | Partial compare.table.rows.7.redtrack.note | Yes compare.table.rows.7.enterprise.note | If you build it compare.table.rows.7.inhouse.note |
| Documents full journey incl. paid | Yes gclid, fbclid, affiliate, organic | Yes compare.table.rows.8.redtrack.note | Yes compare.table.rows.8.enterprise.note | If you build it compare.table.rows.8.inhouse.note |
| White-label under your brand | Yes compare.table.rows.9.bridgr.note | No compare.table.rows.9.redtrack.note | Sometimes compare.table.rows.9.enterprise.note | Yes compare.table.rows.9.inhouse.note |
| Immutable audit trail & attribution fairness | Yes You set the rule; Bridgr documents the journey | Reporting only compare.table.rows.10.redtrack.note | Model baked in Changing it is a project | Build it compare.table.rows.10.inhouse.note |
| Vendor lock-in | Low You keep your system | Low compare.table.rows.11.redtrack.note | High compare.table.rows.11.enterprise.note | You own upkeep compare.table.rows.11.inhouse.note |
| Indicative cost | Recovery share only No base fee — pay only on documented recovery | Per advertiser Low, but not yours | Enterprise quote High + fees | High eng cost compare.table.rows.12.inhouse.note |
Competitor positioning reflects publicly available material at the time of writing. Verify current pricing, features, and policies with each vendor before relying on this comparison.
What you don't have to do
Every other option asks you to give something up — your platform, your developer time, your budget, or your control. Bridgr asks for none of it, and adds the one thing none of them do: an independent record.
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No migration
Keep the tracking backend you already run. Bridgr sits on top of it.
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No advertiser dev time
A snippet or plugin and a no-code wizard. Your advertisers are live in minutes.
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No setup or per-integration fees
You're not paying to onboard or to bolt on each network.
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No retraining your ops team
Your workflow stays. The data flowing into it just gets cleaner and auditable.
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No rebuilt postbacks
Bridgr conforms to your postback scheme and feeds your system in its own format.
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No surrendered control
You set the attribution rule and own the payout policy. Bridgr documents what happened — it never decides it for you.
You're already paying for tracking. Bridgr gives it a source of truth.
Recovery share only — no base fee, no per-advertiser subscription. Bridgr isn't the platform; it's the independent record that makes yours defensible. Prove it on a few of your advertisers before you pay a cent.