Rip and replace
Migrate your network onto a new platform. Months of integration, setup fees, retraining, and lock-in. Your affiliates wait while you rebuild what already worked.
Attribution layer, not a platform
Don't replace your tracking. Add the layer that fixes it.
Bridgr is a consent-aware tracking layer your advertisers install in minutes. It feeds the affiliate system you already run — it doesn't replace it. Here is how that compares to the alternatives.
Add a layer
Drop a layer onto your advertisers' sites. No developer, no migration, live in days. You keep your stack — the signal flowing into it just gets clean, consent-aware, and auditable.
Bridgr next to the tools you'd otherwise reach for
RedTrack is an advertiser-side aggregator. Everflow, TUNE and Affise are full platform replacements. Building in-house is your engineering time. Bridgr is the only one that sits on top of what you already run.
| Bridgr the layer | RedTrack advertiser aggregator | Everflow · TUNE · Affise enterprise platforms | Build in-house status quo | |
|---|---|---|---|---|
| Approach | Adds a layer to your stack compare.table.rows.0.bridgr.note | Pulls data after the fact compare.table.rows.0.redtrack.note | Full platform replacement compare.table.rows.0.enterprise.note | DIY engineering compare.table.rows.0.inhouse.note |
| Who pays for it | The network compare.table.rows.1.bridgr.note | The advertiser compare.table.rows.1.redtrack.note | The network compare.table.rows.1.enterprise.note | You compare.table.rows.1.inhouse.note |
| Replaces your tracking system | No It feeds your existing one | N/A Reads from your networks | Yes You migrate onto it | Yes You become the system |
| Developer work for advertisers | None Snippet or plugin + a wizard | Self-serve Advertiser sets it up | Integration A real project | All of it compare.table.rows.3.inhouse.note |
| Time to live | Days compare.table.rows.4.bridgr.note | Hours / advertiser compare.table.rows.4.redtrack.note | Months compare.table.rows.4.enterprise.note | Quarters compare.table.rows.4.inhouse.note |
| Setup & integration fees | None compare.table.rows.5.bridgr.note | None compare.table.rows.5.redtrack.note | Typically significant compare.table.rows.5.enterprise.note | Your eng cost compare.table.rows.5.inhouse.note |
| Consent-aware (reads any CMP) | Built in TCF v2 + Consent Mode v2 | Limited compare.table.rows.6.redtrack.note | Varies / add-on compare.table.rows.6.enterprise.note | Build it compare.table.rows.6.inhouse.note |
| Survives cookie loss (server-side) | Yes First-party, beats Safari ITP | Partial compare.table.rows.7.redtrack.note | Yes compare.table.rows.7.enterprise.note | If you build it compare.table.rows.7.inhouse.note |
| Captures full journey incl. paid | Yes gclid, fbclid, affiliate, organic | Yes compare.table.rows.8.redtrack.note | Yes compare.table.rows.8.enterprise.note | If you build it compare.table.rows.8.inhouse.note |
| White-label under your brand | Yes compare.table.rows.9.bridgr.note | No compare.table.rows.9.redtrack.note | Sometimes compare.table.rows.9.enterprise.note | Yes compare.table.rows.9.inhouse.note |
| Audit trail & multi-touch fairness | Yes Roadmap v2 — your attribution rule | Reporting only compare.table.rows.10.redtrack.note | Yes compare.table.rows.10.enterprise.note | Build it compare.table.rows.10.inhouse.note |
| Vendor lock-in | Low You keep your system | Low compare.table.rows.11.redtrack.note | High compare.table.rows.11.enterprise.note | You own upkeep compare.table.rows.11.inhouse.note |
| Indicative cost | Per-network A fraction of a platform | Per advertiser Low, but not yours | Enterprise quote High + fees | High eng cost compare.table.rows.12.inhouse.note |
Competitor positioning reflects publicly available material at the time of writing. Verify current pricing, features, and policies with each vendor before relying on this comparison.
What you don't have to do
Every other option asks you to give something up — your platform, your developer time, your budget, or your control. Bridgr asks for none of it.
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No migration
Keep the tracking backend you already run. Bridgr sits on top of it.
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No advertiser dev time
A snippet or plugin and a no-code wizard. Your advertisers are live in minutes.
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No setup or per-integration fees
You're not paying to onboard or to bolt on each network.
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No retraining your ops team
Your workflow stays. The data flowing into it just gets cleaner.
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No rebuilt postbacks
Bridgr conforms to your postback scheme and feeds your system in its own format.
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No surrendered control
You set the attribution rule and own the payout policy. Bridgr documents what happened.
You're already paying for tracking. Bridgr makes it worth paying for.
A fraction of an enterprise platform, because Bridgr isn't the platform — it's the layer that makes yours work. Prove it on a few of your advertisers before you pay a cent.