20–40%
Conversions lost to cookie and consent attrition
Industry range. Replace with the number we measure for your network during the pilot.
For affiliate networks
The conversions your network can't track are lost sales, shorted affiliates, and support tickets. Bridgr captures them at the source.
A consent-aware, white-label tracking layer your advertisers install in minutes — and your affiliates can trust. It feeds the system you already run. It does not replace it.
live bridgr.net / acme-network
client_capture −27%
bridgr_server_capture +38%
postback → network platform 200 OK
conv_id consent: full eu-west-1
What broken tracking is costing you right now
Cookie loss, ad blockers, and browser restrictions don't just degrade reporting. They produce a recurring bill across your business — paid in lost commission, support hours, churned advertisers, and disputes you can't win.
Hours per week
Support time spent on "is my tracking working" tickets
Per-advertiser health monitoring removes the question.
Both ends
Churn from advertisers and affiliates who don't trust the numbers
Numbers both sides can verify reduce churn at the source.
What you're missing — per year
Plug in your network's numbers. See the override revenue lost to broken attribution every year — and what your affiliates aren't being paid.
Your numbers
DKK
What your tracking currently reports per merchant per month, on average.
Share of true affiliate-driven sales that lose their click-id to cookie loss, ITP and blockers. A pilot measures this for real.
What you're missing
Override revenue you're not capturing
—
—
Currently captured override
—
From the GMV you can already see
True affiliate-driven GMV
—
Reported plus lost
Commission your affiliates aren't paid
—
The biggest driver of affiliate churn
Recoverable GMV
—
Already happening, just invisible
These figures are estimates from your inputs. Real attribution loss depends on your traffic's Safari and iOS share, the length of your attribution window, and your merchants' first-party cookie posture. The pilot measures it for real on your own merchants, and you only commit if the numbers hold.
Measure it for real — free 4-week pilot If the numbers don't hold, you owe nothing.
The economics, not the technology
Each item below is an outcome you can measure. The mechanism is the proof, not the headline.
- 01
A higher attribution rate on volume you already have
Without a live click-id at conversion, the sale lands as "direct" and the affiliate gets nothing. Bridgr keeps it alive first-party, server-side, across the full attribution window — even after Safari and blockers have eaten the cookie.
- 02
Disputes turn into lookups
Every step of the customer journey is logged immutably with timestamps. "Who got last-click?" stops being a week of email and becomes a query.
- 03
Replace nothing, migrate nothing
Bridgr feeds the system you already run. No rip-and-replace, no retraining, no integration fees. Advertisers install it themselves in minutes — no developer, no quarterly project. Live in days.
- 04
Keep advertisers and affiliates
Numbers both sides trust reduce churn at both ends. Retention is the cheapest growth lever you have.
- 05
Onboard advertisers in minutes
No developer required. Time-to-revenue drops from weeks to minutes.
-
Recover the sales they were losing
Their affiliate spend finally looks accurate against what their store actually shipped.
-
No developer needed
Live in minutes with one snippet or a plugin. No GTM project, no engineering ticket.
-
Compliance handled
Consent-grade out of the box. Not a separate workstream.
-
Fewer tracking headaches
Health monitoring catches problems before the advertiser opens a ticket.
Your advertisers gain too — that's how it actually rolls out
The network only buys if its advertisers welcome it. They will.
And your affiliates
Affiliates stop getting shorted
The quiet retention lever. Affiliates who get paid accurately stay.
-
Paid for the conversions they actually drove
Server-side capture closes the gap between what they sent and what got counted.
-
Nothing to install
Their links don't change. They don't have to do anything.
Three steps. No GTM, no rip-and-replace.
01
Your advertiser installs
They drop in one snippet or install a plugin. No developer, minutes to live.
02
Bridgr captures server-side
We capture the click and the conversion at the source, and only fire when consent allows.
03
Your system gets the postback
The conversion lands in your existing network platform as a clean postback. You change nothing on your side.
Two server-side phases. Same flow, no matter what platform the advertiser uses.
What you're not signing up for
Bridgr sits between the systems you already have. It does not replace them.
- Another tracker to compete with the one you run?
- No. Bridgr feeds the system you already run. It doesn't replace it and it doesn't reattribute.
- A rip-and-replace project?
- No. No GTM rebuild, no platform migration, no engineering quarter consumed.
- A compliance question for legal?
- No. EU-hosted, consent-grade, built for GDPR. The consent layer is the capture layer.
We prove it before you pay
Free four-week pilot. Measured in your numbers.
Pick a few advertisers. We instrument them. After four weeks you see the recovered conversions and the support hours saved, in your data. If the numbers don't hold, you owe nothing.
Priced as a fraction of what it recovers
One annual price per network, scaling with active advertisers. We bill the network, never the individual advertiser.
- Annual contract, billed once
- Scales with active advertisers, not events
- All four locales, white-label included
- EU hosting, consent-grade, in scope
Larger networks: let's talk. The pilot is free and runs before any contract.
Find out what you're leaving on the table.
Four weeks. Your advertisers. Your numbers. No commitment.